Keyword SEO is essential to getting your website out there on the internet and viewable to 1,000’s of people each day. With the right keywords in place and set up in your SEO research, you can increase your traffic significantly and start ranking literally within weeks or months.
I personally can attest to this because I was able to rank my URL for this website, to position 6 on the front page of Google within just 1 month for the keyword phrase, “affordable search engine placement.”
So how do you find a good keyword and where do you start? First you need a good keyword research tool. A tool that gives you some deep insight into indicators such as searches per month, competition and Quality Site Ranking. Without knowing this part of your keyword research you will waste a lot of time and money moving forward with marketing your website with SEO and SEO campaigns.
There are several keyword tools out there that you can purchase but I personally LIKE the Jaaxy keyword tool. It is specifically designed to show you all of those indicators I just mentioned and MUCH more.
How to find good keywords
When you are looking at a keyword the first thing you should do is pick a keyword phrase that relates with your NICHE. So if I were to market a website on Football equipment, I would look for basic keyword phrases like football gear, football equipment ect…
A good place to go for ideas on keywords is DMOZ.org. From DMOZ.org you can navigate around in different categories and narrow down your NICHE within a category. This sometimes will help with coming up with a keyword phrase.
The next step is to understand your audience and find a targeted audience that is looking for a specific product or service. You can get more insight into this by finding targeted keywords or sometimes referred to as long tail keywords.
Broad keywords vs. targeted keywords:
- Broad keywords – Are keywords that are high in competition most of the time and are a starting point for finding a long tailed or targeted keyword.
- Targeted keywords – Are keywords that are targeted for a specific NICHE audience that is looking for something specific.
You want to make sure you start your keyword research on a broad phrase starting out because although those are likely going to be saturated with competition you can narrow it down into a more targeted audience or market that has less competition later. You might be wondering why this is beneficial to you. With less competition you are more likely to rank your website and its content faster and more efficiently.
Looking at the competition
If you go to Google and type in your BROAD keyword phrase with quotes you can get an EXACT number of competing websites that are on Google’s search engine.
So if I wanted to get the competition number of websites on a keyword phrase like football gear I would type in “football gear” as seen below. You will notice that this gives a number right below which is the competition.
If you are not using a tool like Jaaxy then an appropriate number here would be around 60,000. Anything lower is better but 60,000 or less is what you want to focus in on. So for this keyword phrase the competition gives us 1,680,000 which is saturated and not a good keyword.
Just to prove if it is high in competition, you can go to Jaaxy and do a search on the keyword from there as seen in the pic below.
You will notice it has a QSR or Quoted Search Result of 269 and that is what your real competition is. Under 300 QSR is excellent but your keyword will have to MAKE SENSE and also have a GREEN light next to the KQI or Key Quality Index, otherwise it is going to be difficult to rank your website even though the QSR is below 300. Key Quality Index is how well your site will be indexed in the search engine under that keyword so make sure it is GREEN. In this example the keyword football gear would probably not be a good keyword to use since the KQI is Yellow and not GREEN.
So the next step would be to find a new keyword. This time however, you can use something I like to use called the Alphabet soup technique.
Alphabet soup and keywords
In order to get the most out of your keyword phrase on the search engine you will want to make sure that it makes sense and that it is something specific that people will search for. A great technique that I use for finding good long tailed keywords is the Alphabet Soup technique.
Here is how it works:
Go to Google and type in the keyword phrase you want to use. We will use the “football gear” example.
You will notice that once the full keyword phrase is typed into the search field that there is a list of options for other keyword phrases that pop up.
You can run through the Alphabet starting with the letter A right after the keyword phrase “football gear.” See the example below: NOTE: You can do this with every letter of the alphabet and get 100’s of ideas for long tail keywords which help target a specific audience.
This is by far in (My experience) the best and most efficient way to find good keywords by using a combination of DMOZ.org, the Jaaxy tool and the Alphabet soup technique to come up with keyword phrases that will benefit your website rankings.
If anyone has any tools they would like to share that are similar to Jaaxy or techniques that I did not cover on this page please feel free to leave them in the comments below. I will be sure to make future updates to help everyone visiting this site in their internet marketing ventures.